Oct 03, 2022  
2021-2022 COLLEGE CATALOG 
    
2021-2022 COLLEGE CATALOG [ARCHIVED CATALOG]

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MKT 282 Principles of E-Commerce

3 credit(s)
Dual Enrollment course only.
Studies on-line business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels and execution of marketing strategies. Lecture 3 hours per week.



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