MKT 228 Promotion

3 credit(s)

Students are strongly encouraged to complete MKT 100 prior to enrolling in this course.

Presents an overview of promotion activities including advertising, visual merchandising, publicity and sales promotion. Focuses on coordinating these activities into an effective campaign to promote sales for a particular product, business, institution or industry. Emphasizes budgets, selecting media, and analyzing the effectiveness of the campaign. Lecture 3 hours per week.

HAVE QUESTIONS ABOUT NRCC?

NRCC MOBILE

NRCC ALERTS

STAY CONNECTED

MILITARY FRIENDLY SCHOOL

DUBLIN CAMPUS:

MALL SITE:

MKT 228 Promotion