May 15, 2024  
2016-2017 COLLEGE CATALOG 
    
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2016-2017 COLLEGE CATALOG [ARCHIVED CATALOG]

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MKT 209 Sports, Entertainment, and Recreation Marketing

3 credit(s)
Dual Enrollment course only.
Builds on the principles of marketing to introduce the more specific importance and specialization of Sports, Entertainment and Recreation (SER) marketing. Emphasizes the SER industries as they relate to the economics, business structure, product development, branding, pricing strategies, distribution strategies, integrated communications, ethics, and research. Lecture 3 hours per week.


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