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    New River Community College
  Dec 13, 2017

Marketing Management Specialization AAS

For related BUS programs, see Related Programs Listing .

Business Management (With A Specialization In Marketing Management)

Purpose: The Marketing Management Degree provides graduates with the necessary skills to successfully manage the marketing functions of an organization. The curriculum provides students with instruction that includes both the theoretical concepts and practical applications needed for future success in marketing management positions. Graduates learn how to identify customer needs, and communicate information concerning products and services to customers, pricing and the best way to market products and services. Students interested in transferring should contact their faculty advisor or an academic advisor early in their program of study to discuss bachelor degree program options that work with NRCC marketing graduates.

Occupational Objectives: Entry-level Marketing Representative • Assistant Account Representative • Department Manager • Advertising Representative • Marketing/Management Trainee • Sales Representative • Retail Store Owner/Manager • Customer Service Representative

Admission Requirements: In addition to the admission requirements established for the college, entry into the Associate of Applied Science degree program in Business Management with specialization in Marketing Management requires English prerequisites as described in the college catalog.

Additionally, students should have command of the fundamental processes of addition, subtraction, multiplication, division, fractions, and decimals.

Program Requirements: The first two semesters (first year) of the Associate of Applied Science degree in Marketing Management are similar to other curriculums in business. However, in the second year students will pursue their specialty in Marketing Management. The curriculum will include technical courses in marketing and business management, courses in related areas, general education, and electives. Instruction will include both the theoretical concepts and practical applications needed for future success in marketing management positions. Topics will include Consumer Behavior, Product Strategy, Promotional Strategy, Selling, Strategic Marketing, Ethical Issues and Business Communications, Conflict Resolution, Team Building, and other current trends in customer-focused continuous improvement organizational culture. Students gain the ability to see things visually, be self-motivated, meet deadlines and strengthen problem-solving skills. Students are required to network and market to prospective employers, which is developed through class projects and discussions.

Students who plan to transfer to a four-year college after completing A.A.S. degree requirements should inform their academic advisors at the beginning of studies to determine the appropriate courses to meet transfer requirements. Courses within this curriculum may be applied to a four-year program at the discretion of the admitting institution. Upon satisfactory completion of the four-semester program listed above, the student will be awarded an Associate of Applied Science degree in Marketing Management, a specialization in Business Management.

Four-Semester (Two Year) Program

Total: 16

Total: 18

Total: 17

Total: 15

Total Minimum Credits: 66