Mar 29, 2024  
2017-2018 COLLEGE CATALOG 
    
2017-2018 COLLEGE CATALOG [ARCHIVED CATALOG]

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MKT 284 Social Media Marketing

3 credit(s)
Surveys the use of social networks and online communities such as blogs, wikis, virtual events that allow companies to expand their interaction with customers and develop relationships with collaborative communities. Emphasizes the ongoing transformation of the way companies adjust their marketing plans to improve interaction with customers online. Lecture 3 hours per week.



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