Mar 29, 2024  
2017-2018 COLLEGE CATALOG 
    
2017-2018 COLLEGE CATALOG [ARCHIVED CATALOG]

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MKT 228 Promotion

3 credit(s)
Students are strongly encouraged to complete MKT 100  prior to enrolling in this course.

Presents an overview of promotion activities including advertising, visual merchandising, publicity and sales promotion. Focuses on coordinating these activities into an effective campaign to promote sales for a particular product, business, institution or industry. Emphasizes budgets, selecting media, and analyzing the effectiveness of the campaign. Lecture 3 hours per week.



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